Pinterest is a word that has been buzzing on the internet of late and it appears to be for good reason. This fledgling social network has garnered a lot of attention for its reportedly amazing, ease of use and unprecedented user growth. The social bookmarking application has already been deemed by some to already be changing the face of web design forever.

Social Media and ORM

The explosion of social media and mobile internet usage over the past couple years has had many implications for brands and the way in which they do business. 'Over 3.5 billion pieces of content are shared each month on Facebook alone' (Social Media Statistics 2012). Whether you are aware of it or not, your brand has an online presence and is being spoken about on blogs, websites and social networks. An increasingly greater value user-generated content in search algorithms, meaning its presence on SERP's is set to rise as we continue into the age of the 'Social Business.'