Social Media and ORM
The explosion of social media and mobile internet usage over the past couple years has had many implications for brands and the way in which they do business. 'Over 3.5 billion pieces of content are shared each month on Facebook alone' (Social Media Statistics 2012). Whether you are aware of it or not, your brand has an online presence and is being spoken about on blogs, websites and social networks. An increasingly greater value user-generated content in search algorithms, meaning its presence on SERP's is set to rise as we continue into the age of the 'Social Business.'